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A regular contributor to newspapers, television and radio, his blog has had over five million hits from all over the world. At his lectures in Spain and in his participation in the media he offers a fresh point of view on current affairs and on life based on common sense, simplicity and factual analysis. Since you started your blog on your thoughts on economics that went viral, you went from being a lecturer in corporate policy to becoming a media guru.
What drove you to use new digital media to communicate and to whom were you addressing your thoughts? A few years ago I started a personal dictionary with words I came across in the papers. I would email the dictionary with new words each week to a number of people. The report on the crisis took on a life of its own and began to spread massively all over the internet. Your book La crisis Ninja The Ninja Crisis , with its humorous explanation of the global financial crisis, has made you a leading light on the subject of economics.
Since then you have written more work on the subject, but in the last two you have addressed your thoughts on the passage of time and on personal integrity. What has led you to concentrate your work and your personal thoughts on personal development? In other words, the basics, because they are common sense. At the age of 82 life becomes a daily struggle to keep up with the world and the younger generations.
Well, there is, because you realise that everything gets harder, but you must have a youthful mentality, an active spirit. The truth is, being married for 59 years and having so many children and grandchildren helps a lot. Europeans have decided not to have children So society has changed and we have to take on board that the elderly have gained considerable significance. What values define such a person?
There are a quite a few, but they are elementary: being normal, being responsible, knowing how to listen, having common sense, being useful to others, having hope, living with dignity, being honest, dying gracefully Sometimes we forget them, but only complete people leave a mark.
They should put the benefit of this reinvention first in society, in others, in their friends, in their family and, of course, in themselves.
For you, optimism is one of the pillars that must sustain our lives. Life is full of these specific situations where you have to fight.
Not surrendering is fundamental. You also ponder dignity, good sense, generosity and solidarity in your last work.
Do you think we are losing these values? Well, I think they have become less meaningful because we live in a very cosy society. We are uncomfortable with solidarity at all levels, we create references of dubious substance and integrity, we call anything good sense You have often questioned the quality of political leadership in our country. How would you advise a pharmacist who leads a team? Be honest, understand people, and of course make your relationships compassionate.
Pure common sense! Pharmacy personnel deal directly with customers every day. What do you consider to be the keys to good service and care?
You are still going on unceasingly as a lecturer and a writer. What do you feel you have left to do? What are your plans for the future? I mean I have a lot to do and as long as I can, I will. It's an exciting time! Previous article Back to the beginning Next article.
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La crisis ninja y otros misterios de la economía actual
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