KOTLER PODRECZNIK EUROPEJSKI PDF

Lee, Keon Bong and Wong, Veronica New product development proficiency and multi-country product rollout timeliness. International Marketing Review , 27 1 , pp. Chou, Ting-Jui and Wong, Veronica Unravelling concealed cognitive structures:generalised linear modelling of hierarchical value maps.

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The aim of this article is to determine the scope and the results of research on the perception of the teaching staff from the perspective of internal and external Polish universities as well as the assessment of utilization of these resources in the light of the knowledge of marketing service organization. Test methods used in the article include: an analysis of Polish and foreign periodicals in the field of management and marketing of higher education, diagnosis the teaching staff role as a special resource of the university marketing and to formulate the conditions of effective academic staff marketing in order to build the strengthen brand of universities in the local and foreign markets.

Baruk, A. Relacyjny kontekst marketingu personalnego organizacji naukowych. Marketing Instytucji Naukowych i Badawczych. Warszawa: Instytut Lotnictwa, no. Cambra-Fierro, J. The role of school and university teachers as part-time marketers. Ciechomski, W. Uwarunkowania i sposoby promocji uczelni. Clark B. Creating Entrepreneurial University: Organizational pathways of transition. Paris: International Association of Universities. McCormack J, Propper C. Herding cats? Management and university performance.

Marketing edukacyjny w warunkach internacjonalizacji rynku. Dziewanowska, K. Hall, H. Iwankiewicz-Rak, B. Kotler, P. Warszawa: PWE, pp. Kulig, A. Leja, K. Mackiewicz, H. Maciejewski, W. Profesor jako element marki uczelni. Martyniak, Z. Mruk, H. Oczachowski, D. Olearnik, J. Entrepreneurial university - from ideas to reality. Studia Ekonomiczne, no. Paszkowski, J. Penar, D. Pluta-Olearnik, M. Warszawa: PWE.

Ranking Perspektywy Ratajczyk, P. Rudawska, E. Marketing i Rynek, no. Rudnicka, S. Sobolewski, D. Stecyk, A. Szczecin: Wyd. The whole world is going to university. Home About us Subject Areas Contacts. Advanced Search Help. Sciendo degruyter. Sign In Create Profile. English Deutsch. Access Metrics. Keywords: academic teachers ; university ; marketing strategy ; internal marketing ; relationship marketing ; interactive marketing ; external marketing.

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