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Measuring the value of work conducted by market research companies or institutes at all levels, we provide an authoritative review of the state of our industry, hoping to enhance our professionalism as market research buyers, providers and suppliers.
And so the Global Market Research Report is produced. The Global Market Research report is based on data on the market research turnover and growth from over 80 countries thus exploring regional, methodological and cross-sector nuances and dynamics. The report is the only global analysis of research spend, including also detailed country-level breakdowns by method, research design, client and project types.
For a more comprehensive picture of industry developments and opportunities, the report also provides expert interviews and analyses, review of the Top 10 research companies and more.
The production of the Global Market Research Report is a large industry effort. The report is an overall all year round effort. The fieldwork for the report, centering on the industry survey ESOMAR sends around the world, runs over six weeks with the whole publication process taking around three months, with needed. The first edition of the Global Market Research report was released in , with a further 26 editions following — growing from 21 pages at its inception to pages in , mapping its significant evolution and importance to the research industry.
The report also revealed that North America is leading global growth for the industry, through a resurgence in qualitative in the USA. Through its rich data breakdown and analysis, the report helps those in the industry and also outside, spot new trends in a uniquely comprehensive way. It serves as a support for research projects, market studies and business plans as it provides detailed financial figures related to country and region market research spend, which allows for easy country comparisons.
If you are not a member of ESOMAR you can join and receive the annual report for free, alternatively, the report is available to purchase in our publications store. Research World. Save my name, email, and website in this browser for the next time I comment.
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New Horizons … Fresh Challenges. Global Market Research 2013
I historically have found the various reports produced by industry associations underwhelming. I have no problem with the quality of the data or the report itself; far from it, those aspects are usually stellar. I challenge their vision of the state of the industry for being short sighted. If they can wrangle the rest of the industry to take the learnings from this report to heart to help navigate all of the market complexities MR is facing then they will absolutely deserve the support of us all. What has me so excited about this report? Similar to a 12 Step program, they have accepted there is a problem, have sought help from others, and are working to change.
New horizons, fresh challenges. Fast-growing emerging markets buoyed the global market research industry and countered losses and sluggish performances elsewhere in As always, the report is packed with industry data and analysis of the hottest growth markets, the fastest-growing companies and the most significant mergers and acquisitions. It also features interviews with respected industry figures, both research suppliers and client-side executives, on how the business is dealing with change — and what remains to be done if research is to keep pace with the increasingly mobile, data-driven world.
ESOMAR Global Market Research Report