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Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions. Enlarge cover. Error rating book. Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. El Punto Clave by Malcolm Gladwell. An alternate cover edition exists here. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.

Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This wid An alternate cover edition exists here. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.

Get A Copy. Audio CD. Published May 1st by FonoLibro first published More Details Original Title. Other Editions Friend Reviews.

To see what your friends thought of this book, please sign up. To ask other readers questions about El Punto Clave , please sign up. What could have been the "tipping point" in the book becoming a national bestseller considering that similar books like 'Freakonomics' and its sequel were already a huge success? I am trying to remember what book I read discussed the benefits of a company not growing over people. The example given was of a company in the midwest, if my memory serves me correctly, that would only have parking places for a building.

As the company grew beyond that they broke off a unit and moved them to another location not too far away. Does anyone recall if this is the book or another?

Kevin Masi The company is W. See all 13 questions about El Punto Clave…. Lists with This Book. This book is not yet featured on Listopia. Community Reviews. Showing Average rating 3. Rating details. Sort order. Start your review of El Punto Clave. Dette er en must-read! Veldig spennende og lettlest bok om kordan og korfor noen ting vokser ut av proporsjoner. Lettlest og informativt. Readers also enjoyed. Videos About This Book. More videos Self Help. About Malcolm Gladwell. Malcolm Gladwell.

He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres.

Books by Malcolm Gladwell. Articles featuring this book. Need another excuse to go to the bookstore this week? We've got you covered with the buzziest new releases of the day. To create our list, Read more Trivia About The Tipping Point Quotes from El punto clave More than that, though, it takes emotional energy.

Caring about someone deeply is exhausting. Welcome back. Just a moment while we sign you in to your Goodreads account. Digital Short Sto The Tipping Point Discussion. Dictionary trong Kindle.


El Punto Clave / The Tipping Point



El Punto Clave



El punto clave/ the Tipping Point [Paperback]


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