Aqualisa is a major U. Its managing director, Harry Rawlinson, recently launched the latest innovation in the shower industry known as the Quartz shower. The Aqualisa Quartz shower depicts quality, cost, and ease of installation. During its testing, the product garnered great reviews. But its early sales proved to be a disappointment.
|Published (Last):||8 April 2017|
|PDF File Size:||20.1 Mb|
|ePub File Size:||14.76 Mb|
|Price:||Free* [*Free Regsitration Required]|
You can change your ad preferences anytime. Upcoming SlideShare. Like this presentation? Why not share! Aqualisa Quartz: Simply a Better Sh Embed Size px.
Start on. Show related SlideShares at end. WordPress Shortcode. Published in: Marketing. Full Name Comment goes here. Are you sure you want to Yes No. Pearl Tucker Boy and Girl! Was I wrong! Sharron Acosta Enough is a enough! Clarissa Harrell Enough is a enough!
Is this going to be the day you finally do something about your health? It is a lot easier than you think to be able to shed off unwanted weight. See how you can get started today with 1 minute weight loss routines! Akash Gedam. Suhas Jain. Show More. No Downloads. Views Total views. Actions Shares. Embeds 0 No embeds. No notes for slide. Aqualisa Quartz Simply a Better Shower 2. The Flow! The Right Approach. Shower Market 4. Introduction to the U. Shower Market 5. Shower Market 6. What Consumers disliked about their showers?
Shower Market 7. They also offered installation services through subcontracting with contractors and also through independent plumbers. Channels of Distribution 9. Quartz Shower, Poor Sales: Reason Shift in Marketing Strategy?
You just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later. Now customize the name of a clipboard to store your clips. Visibility Others can see my Clipboard. Cancel Save.
Aqualisa Quartz: Simply a Better Shower
Moon and Kerry Herman. Harry Rawlinson is managing director of Aqualisa, a major U. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation. In product testing, the Quartz shower received rave reviews from both consumers and plumbers alike. However, early sales of the Quartz have been disappointing. Rawlinson is now faced with some key decisions about whether to change his channel strategy, promotional strategy, and the overall positioning of the product in the context of his existing product line.
Aqualisa Quartz Case Analysis Report
Aqualisa Quartz: Simply a Better Shower – Case Solution