It Happened In India is the story of Kishore Biyani and the Big Bazaar phenomenon, the story of a businessman who refused to fit into the traditional confines of his family business and ended up creating a successful retail chain. Growing up in a joint family, Kishore Biyani was expected to eventually follow his father and uncles and join their textile mill business. However, Kishore Biyani was always a bit different, even while young. He wanted to try something different. He classifies entrepreneurs into three classes, creators, preservers and destroyers. His family belonged to the preserver category, while he wanted to be a creator.

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You can change your ad preferences anytime. It happened in india. Upcoming SlideShare. Like this presentation? Why not share! Kishore Biyani's "It Happened in In Embed Size px. Start on. Show related SlideShares at end. WordPress Shortcode. Published in: Business. Full Name Comment goes here. Are you sure you want to Yes No. Raquel Hardy Read this heartfelt letter below from Sonasi Samita, a disease-ridden man stricken with kidney failure, diabetes, gout, heart problems, and blindness.

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Satyam Toshniwal. Akhil Uv. Show More. No Downloads. Views Total views. Actions Shares. Embeds 0 No embeds. No notes for slide. It happened in india 1. Book review: it happened in India 2. In , Biyani evolved a pan-Indian, class-less model — Big Bazaar, a hypermarket chain, leading to the democratization of shopping in India. He studied economics at Presidency College, Kolkata and is based in Mumbai.

Like, there are couple of emotions that determine shopping behavior which includes greed, altruism, fear and envy. So KB always believed in trying to understand the needs, aspirations and buying behavior of the residents.

The most interesting thing about our country is that our growth will be based on ideas and solutions rather than physical assets. Retail is like riding a bicycle up the hill, if you stop pedaling, you will slide down. This features youth, the ones who are going to drive the trends. KB is inspired by Sam Walton. This rule implies that nowadays consumer behavior is changing, say as per fashion.

So the rules of the company also should change. KB strongly believes that consumer is always right! He dealt things with simplicity and also connected and applied routine life with business. In essence, they are far more confident of their place in the world. This is a generation that feels that everything is within its reach and aspires for it. And this is true for everyone, whether they live in large metros or small towns. From very beginning, he was curious, obsessed with rationality.

Different people have mentioned their experience with KB in school life and college life. I strongly believe that there is a hard and arduous journey that one has to undertake alone. Here we can know about that entrepreneurship is all about thinking big, believing in your own ability and going ahead. Its also making decision, leadership.

That was his first retail experience. The expenditure in brand building was high and it was time to raise funds from public. However he had realized his incapability of reach that scale.

This was again a challenge for all retailers how to attract the customers. He had to give certain percentage of daily sales to bank, for security, which was tough, but against that he could make his dream story possible.

In this chapter we get an in-depth study of retailing and customer behavior. This was the moment of satisfaction. This had been a challenging task for retailers, as it would only attract little portion of Indian consumers. KB follows the Indian consumer with passion and retail , according to him is about heart.

Less profit, more turnover. But soon he realized that the demand for white shirts were less because , its difficult to maintain. This incident tells us not to fear in making mistake but if you have made one, get rid of it! Totally true for modern retailing. KB still wishes to be great filmmaker in the industry.

Not everyone can fit into his organization. The ideal people who form part of his organization are those who are willing to go through the continuous process of learning, unlearning and relearning. He wanted such people because a stable team ensures speed and continuity of the business. KB did not bargain, he either said yes or no and due to this attitude, the dealers used to quote him the correct, reasonable price. However consumers feel difficult or inconvenient to visit each stores.

So KB thought of establishing a mall without doors. There the concept of departmental store emerged. You need to have creativity there. And then they engage in collective idea-making. F uture group was the outcome of new thinking that has come into the organization.

The organization is now based on scenario planning, design thinking, innovation and ideas and new area of research like meme tics. It has enhanced my interpersonal as well as commercial skills. The most important characteristic that I observed in Kishore Biyani is that he grabs each and every opportunity and applies them right time!

In addition to that he doesn't mind following rules or ideas initiated by others, i. Therefore, to build great relationships, sacrifices will have to be made. You just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later.

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It Happened In India: The Story of Pantaloons, Big Bazaar, Central and the Great Indian Consumer

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