Director Harding Center for Risk Literacy. Gigerenzer, G. Statistical rituals: The replication delusion and how we got there. Advances in Methods and Practices in Psychological Science, 1, — The psychology of not wanting to know. Psychological Review, , —

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Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions. Enlarge cover. Error rating book. Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. Preview — Gut Feelings by Gerd Gigerenzer.

Gladwell showed us how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why our intuition is such a powerful decision-making tool. The value of these unconscious rules lies precisely in their difference from rational analysis—they take into account only the most useful bits of information rather than attempting to evaluate all possible factors.

By examining various decisions we make—how we choose a spouse, a stock, a medical procedure, or the answer to a million-dollar game show question—Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function. In the tradition of Blink and Freakonomics, Gut Feelings is an exploration of the myriad influences and factors nature and nurture that affect how the mind works, grounded in cutting-edge research and conveyed through compelling real-life examples.

Get A Copy. Hardcover , pages. Published July 5th by Viking Books first published June 28th More Details Original Title. Other Editions Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about Gut Feelings , please sign up. Lists with This Book. Community Reviews. Showing Average rating 3. Rating details. More filters. Sort order. Sep 09, Alaeddin Hallak rated it it was ok Shelves: psychology. It was great in the first few chapters.

I learned some very interesting ideas which I will summarize at the end of this review , but then it got too scientific and philosophical and I totally lost interest and goodwill once the author started attributing everything to so-called "evolution" and even started suggesting improvements to "shortcomings" in the creation of the human eye at some point. Nevertheless, the following are my main takeaways from the book: Recognition Heuristic: relying on wha It was great in the first few chapters.

Nevertheless, the following are my main takeaways from the book: Recognition Heuristic: relying on what you know best and what you're familiar with to make a choice. That's why corporations invest in uninformative ads so they can build brand recognition.

Unconscious Intelligence: that's why I can know if a sentence is grammatically incorrect without knowing the rules that apply! A gut feeling "a hunch" is a feeling that: 1. Have no reasonable underlying justification 3.

Page 27 Page Interesting: have you heard of the "zero-choice diner". The menu has only 1 item that they prepare very well and lots of people love it and come thief quite often. Better than menus that resemble encyclopedias! People apparently love choice but less choice often leads to more conversion. Page OMG! That's why when I start thinking about my actions when driving I tend to drive poorer or lose confidence in my driving, whereas if I just drive without thinking I drive as good as always.

Turns out that experts at any given task perform worse when they try to employ their conscious when executing the task, but they perform better when distracted, thereby leaving their unconscious to do all the work. Beginners are however the exact opposite. Therefore if you wanna have a chance of defeating someone who is a master in say sport ask him to tell you how he "swings his hand so accurately" or something, forcing him to consciously recall the steps he takes thereby increase his chances for failure!

Page This misguided author attributes human creation to "evolution" and then says the design of the eye could have been better only if! Page when given insufficient information, our brains make things up based on our assumptions about the world. This explains why people in vet parts of real stories if they don't remember exactly the entire story. Page "unconscious inferences" weave together data from the senses using prior knowledge about the world.

Page Framing is a useful tool for saying something in different ways depending on the desired outcome. The first is more appealing because it suggests optimism.

These two books were developed around the same theme: human intuition. While Thinking, Fast and Slow exposes the dark side of intuition, Gut Feeling reveals the bright side: how intuition can facilitate our decision making.

It goes like this: we make decisions following unexplainable rules that engraved in our consciousness. These rules are usually extremely simply, yet most of us cannot articulate the formulation or rationale of them.

Author of this book argues, when making decisions that involving a myriad of information and highly unpredictable outcome, people who use the simple rules are more likely to get favorable outcome than people who over-analyse. The traditional analytic method tells us to list all the criteria that matter, score every criterion then add the score up and pick the option with the highest score.

But in real life context, we often encounter circumstances when we have to decide without knowing what we should analyze. Take an example from the book to explain: a father is picking a school from two for his son and he wants to pick a school that makes his son less likely to drop out.

With the absence of drop-out rate from both schools, what should this father do? Should he tabulate every criterion of schools, even thought he has no idea which ones have effects on drop out rate? Instead of endlessly tabulating criteria, he asks us just to focus on the big criterion, in this case, things that have conspicuous relation with drop out rate, like say attendance rate.

If the discrepancy is not wide enough, you scroll down the list and compare the second most essential criterion until you find the wide enough discrepancy. In addition to being drastically less nerve-wrecking, this method of decision making has been proven to have a higher successful rate to reach favorable result than that of the traditional method.

The best illustration of this powerful force comes from organ donation system. You may wonder it is cultural or religious reason to cause this discrepancy, but in fact, the major culprit is the system. The organ donation system in France and most the European countries is an opt-out system: every person agrees to be a donor by default and can opt out the system by filling out a form.

The system in the US operates vice verse. The author argues, to apply this intuitive tendency of people into social and moral context, we can reduce unwanted events by making people less likely to chose decisions of which can lead to those events. However, he argues, in the age of rationality, when we rationally analyse everything, we inadvertently restrict our imagination undercut our capability and underestimate what we can achieve. Oct 19, Martha Love rated it it was amazing.

I just enjoyed re-reading Gerd Gigerenzer's book "Gut Feelings". The reason I wanted to re-read it is to compare what Gigerenzer says about social instincts to what Matthew Lieberman has explored and written about in his recently published book "Social: Why Our Brains Are Wired to Connect". Lieberman seems to take up where Gigerenzer left off on the subject, fills in and expands further details of neurological studies including his own on the subject of human social instincts and our need for social networks driving our evolution and behaviors, as well as being at the core of our human nature.

I highly suggest reading these two well written and important books together. Gigerenzer has made a major contribution in presenting the idea of our social instincts and depicting human nature as caring for each other due to the instinctual social need for belonging and protecting both family and community. It is this more positive view of humankind that Gigerenzer should be applauded for, as it flies in the face of traditional psychological thought by giants such as Freud who viewed humankind as driven by more "selfish" motivations.

While it was a brief introduction to the idea, Gigerenzer's last chapter in this book opened a new door for understanding human nature in a more hopeful view. While this book is not about actual somatic gut feelings or the feelings in the gut area of the body, it does explore in depth the subconscious decisions that inform our choices and for that it is an important read. My own life's work has been in the area of exploring gut feeling through somatic reflection with people and how that informs a healthy decision-making process.

However, I did appreciate learning more about the mental functions that Gigerenzer so clearly writes about and I enjoyed reading his many examples and stories the second time as much as the first.

If you are interested in psychology--cognitive, evolutionary, or even more somatic studies--I think you will enjoy reading this book and find that it adds an important insight to your overall understanding of what it means to be human and the process of living and evolving in our fundamental "human condition".

Jul 30, Andrea rated it really liked it Shelves: nonfiction. After hearing this book described as the "science behind Malcolm Gladwell's Blink ," I thought that it might be inaccessible and filled with jargon.

Instead, I found that Gigerenzer directs his entertaining and controversial book to the average reader. His scientific study of intuition in decision-making is fascinating.

Throughout the book he defends simple, unconscious thought processes what we would call intuition , which are usually ignored in favor of complex formulas. For example, many scie After hearing this book described as the "science behind Malcolm Gladwell's Blink ," I thought that it might be inaccessible and filled with jargon. For example, many scientists—and average people—believe that looking at and carefully weighing twenty factors will lead to a better decision than relying on only one or two factors.

Every chapter had something to surprise me. Besides offering an easy-to-read version of his scientific evidence, Gigenrenzer also provides some real world applications of his theories. View 1 comment.


Gerd Gigerenzer



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Gerd Gigerenzer





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