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Look Inside. Oct 21, Minutes Buy. In Buyology , Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2, volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.

The fact is, so much of what we thought we knew about why we buy is wrong. Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. This book lights the way for smart marketers and entrepreneurs. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign. Challenging, exciting, provocative, clever, and, even more importantly, useful!

Read An Excerpt. Add to Cart. Also available from:. Available from:. Paperback —. Audiobook Download. About Buyology Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Listen to a sample from Buyology.

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books by martin lindstrom

New Book Coming Soon Find out how to turn bureaucracy into innovation. Lindstrom delves deep beneath the surface to explore the human senses and how these are activated in the decision making process. The reliance on a 2-dimensional sensory advertising world becomes the catalyst to the question: why? We have 5 senses available, Lindstrom contends, why not use them all to make a brand truly touch its market.


“Buy-ology” by Martin Lindstrom

Buyology is the subconscious processing of thoughts, feelings, and desires that ultimately drives purchasing decisions. As expressed in the quasi-forward, Lindstrom firmly believes in the power of neuromarketing. The more we know about why we fall prey to the tricks and tickets of advertising, the better we can prepare and defend ourselves against those tactics. Over the course of about three years, Lindstrom studied the power of unconscious advertising. Looking not at what we report that we like, but what our brains respond most favorable to, instead. Despite national and international bans on overt advertising, cigarettes have not died out. In fact, 10 million cigarettes are sold a minute around the globe.


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Lindstrom, through a study of the human psyche , explains the subconscious mind and its role in deciding what the buyer will buy. Lindstrom debunks some myths about advertising and promotion. Time [2] named Lindstrom as one of the world's most influential people because of his book. The study evaluates the effectiveness of logos, product placement and subliminal advertising , the influence of our senses and the correlation between religion and branding. From Wikipedia, the free encyclopedia.


Buyology: Truth and Lies About Why We Buy and the New Science of Desire

This body of research is surely the biggest compilation of neuromarketing data ever, and the results are always fascinating and sometimes surprising. Here are just a few examples of what the Buyology researchers found:. Cigarette Health Warnings Stimulate Smoking. This applied not only to the rather subtle messages on US packaging, but even packages that included bold text and gruesome disease photos.

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